Recently, I have been reading more and more about the importance of creating your own content. “It’s useful and powerful to be a curator of other people’s good stuff,” explains Dorie Clark at Buffer, “but if you really want to establish an expert reputation, the fast ticket to do that is creating your own content.” It seems that popular ways of creating your own content can include starting your own blog, publishing original posts on a social media platform (like LinkedIn), or having those posts featured on the blogs of others. Clark, author of the popular business book Stand Out, says that by sharing your own thoughts, your customers and clients will start to recognize that you are an expert in your field.
Here are three of Clark’s tips to keep in mind when creating
and sharing your own content:
Live out your brand
through your content: “If you want to stand out and get noticed as, for instance,
an innovative and connected fashion entrepreneur,” writes Clark at
Entrepreneur, “you need to start writing blog posts about trends you see in the
industry….”
Create posts that
serve others: “While a search advertising campaign will go away the moment
you stop paying for it,” writes Dorie
Clark at dorieclark.com, “a smart ‘how-to’ article may live forever – and
drive traffic forever – on the web.”
You don’t have to
stick to one share per post: “One blog post can be turned into at least
five or ten tweets,” writes Clark at Entrepreneur, “if you excerpt different
‘pull quotes,’ or interesting quotes you pull out to highlight along with a
link to the piece.”
I am grateful to Dorie Clark for these excellent tips, which
will help entrepreneurs in Africa and beyond. Finally, if you are worried about establishing yourself as an expert by creating your own content, Nigerian content entrepreneur Kelechi Udoagwu has some helpful advice: "When people see you being who you want to be, they will begin to know you as that, and you're well on your way to becoming it."
--Chimuka Moore
Love this Chim!!
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