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Showing posts from December, 2017

Two great TEDx talks for Entrepreneurs

TEDx talks are a great way for entrepreneurs, authors, and thought leaders to build their speaker profile and to spread their great ideas. Two recent TEDx talks, by thought leaders Dorie Clark and Ron Carucci, are inspiring presentations for anyone in a leadership position - from startup solopreneurs to Fortune 500 CEOs. 1) What is power?  Who gets to have it?  Leadership researcher and author Ron Carucci speaks at TEDxSnoIsleLibraries about how to be more powerful than powerless.  An important talk for us all, especially in today's world. 2) How do you future-proof your career?  Author, professor, and thought-leader Dorie Clark speaks at TEDxLugano about the importance of diversifying your income streams. Do you have a favorite TEDx talk?  Share yours!

A Beginner's Guide to Social Media for Women Entrepreneurs (2)

Are you a female entrepreneur?  These days, social media marketing is an invaluable and necessary tool for growing and marketing your business.  The world of social media can be a daunting place for those who are just beginning to grow their business.  Here are some more tips from women entrepreneurs who have a great online presence: 1) "Use your social media skills to understand what drives key execs in your business – what are their hot buttons and interests, what are the best ways to engage them? Having these insights will make you more relevant, more effective, and (important to your career) more memorable." Jeannine Rossignol, Vice President of Marketing Services for Large Enterprise Operations of Xerox  (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/) 2) "Use every avenue you have to stay abreast of what's new and next with social media. Read articles and blogs, follow key influencers and pa

A Beginner's Guide to Social Media for Women Entrepreneurs

Are you a female entrepreneur?  These days, social media marketing is an invaluable and necessary tool for growing and marketing your business.  The world of social media can be a daunting place for those who are just beginning to grow their business.  Here are some tips from women entrepreneurs who have a great online presence: 1) "Social has a powerful way of connecting great minds. Don't be afraid to tell the world why you're one of them. Build your brand." Deanne Lazzaroni, Director of Content Marketing at Zenefits.  (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/) 2) "When you think of social media in a marketing context, think about how your marketing efforts can create authentic engagement with the audience. Companies need you to do more than help them be present on social networks, so think beyond social media itself to conversations and interaction experiences." Michelle Killebrew