A Beginner's Guide to Social Media for Women Entrepreneurs

Are you a female entrepreneur?  These days, social media marketing is an invaluable and necessary tool for growing and marketing your business.  The world of social media can be a daunting place for those who are just beginning to grow their business.  Here are some tips from women entrepreneurs who have a great online presence:

1) "Social has a powerful way of connecting great minds. Don't be afraid to tell the world why you're one of them. Build your brand." Deanne Lazzaroni, Director of Content Marketing at Zenefits.  (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

2) "When you think of social media in a marketing context, think about how your marketing efforts can create authentic engagement with the audience. Companies need you to do more than help them be present on social networks, so think beyond social media itself to conversations and interaction experiences." Michelle Killebrew, Program Director of Digital Marketing Transformation - Cloud at IBM (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

3) "Do you know where your target audience likes to be on social media? Those are the channels that you should be building up the initial social media presence."-Laurie Wang, Digital Strategist (source: https://women2.com/stories/2017/1/13/top-5-social-media-tips-to-enhance-your-startup-marketing-in-2017)

What are your favorite social media marketing strategies and tips?