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Comments from Social Media Experts (4): Lisa Larter on Strengthening Your Content


It is clear that content creation can be a powerful way to establish yourself as an expert in your clients’ or customers’ eyes. But how exactly will you know which content to create? Social media entrepreneur Lisa Larter has a great tip for working out what to write about, while also fostering powerful social media connections.

“Start by making a list of 10 industry leaders and 10 respected industry publications,” writes Larter in this helpful post entitled Four Simple Steps to Create Content that Converts. “Follow what these people are doing and publishing, and what topics the publications are focusing on. Share this same content with your followers (remember to always give credit to the original source), and create new content around these topics.”

I’m thankful to Lisa Larter for sharing this wonderful idea. I am sure that the type of sharing she describes can not only help us to form relationships with clients, prospects, and others in our industries, but can also ensure that we receive strong ideas about content that works.


--Chimuka Moore
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