Skip to main content

Marketing Tips from Experts (2): Give Interviews


As women entrepreneurs in Africa, how can we make sure that new clients and customers come our way? In yesterday’s post, I shared tips from experts on writing blog posts or posting videos. Today, I share advice from Ann Smarty on giving interviews.

Today, I share a tip from Ann Smarty, Founder of MyBlogU, who shares a tried and tested marketing strategy: posting interviews online. To some, it may sound counter-intuitive to interview another expert as part of your marketing strategy, but, says Ann Smarty at Entrepreneur, telling your own story “is one of the easiest, yet most effective ways to create content that spreads because you are no longer alone promoting it.”

Smarty shares her expert tips on using interviews as part of your content marketing in the full article. I recommend that you take a look. Also, remember that interviews are a great way of networking with and supporting other women entrepreneurs. As Pam Golding of Pam Golding Properties says at Lionesses of Africa, “Women have much to gain from networking with other women who are successful in whatever their chosen field.”

--Chimuka Moore
Labels:

Comments

Post a Comment

Popular posts from this blog

Miyanda Maimbo Kitawa on Facing Challenges (Wisdom from Africa’s Successful Women Entrepreneurs)

Although gender equality is on the rise in Africa, there are more potential challenges for women entrepreneurs than there are for men. However, it isn’t unusual for successful women in business to attribute their successes to the challenges that they’ve faced. In this post, I share the wisdom of Miyanda Maimbo Kitawa , who set up the first human resources company in Zambia at a time when HR businesses didn’t exist there. As you’ll see, her story contains many lessons for women who are facing the challenges of entrepreneurship, especially those who are just starting out. A tough start doesn’t mean you won’t succeed: When Miyanda Maimbo Katiwa drove to Zambia to start her human resources company, she had only a little money to split between her living expenses and what was needed to launch her venture. Having quit her job and been told by her boss that it was impossible for someone without prior experience to succeed in such a business, she knew she was taking a huge risk. “T...
2 comments
Read more

Support Networks for Young Women Entrepreneurs Doing Business in Africa

While women’s entrepreneurship faces many challenges in Africa, younger women entrepreneurs who are starting out often deal with even more hurdles. Fortunately, feminist organizations are keen to empower, educate, and connect young female entrepreneurs. Take a look at these two platforms that are helping talented young women in business to access the opportunities they need to succeed. She Leads Africa: She Leads Africa is a community that helps young African women achieve their entrepreneurial dreams. Run by Yasmin Belo-Osagie and Afua Osei, She Leads Africa has been featured on CNN, CNBC Africa, Forbes, and elsewhere. The platform offers knowledge and support to young, female entrepreneurs in Africa, and organizes networking events, courses, tools, and direct access to career and business experts. In addition, She Leads Africa currently offers a six-month accelerator program for talented women entrepreneurs who make the cut. In a CNN interview, the She Leads Africa fou...
Post a Comment
Read more

Align Your Brand With Others: A Tip for Women Entrepreneurs

“Aligning yourself with a similar type of business can be a powerful way to expand quickly,” writes Karen E. Spaeder at Entrepreneur . Alignment has long been a tried and tested marketing technique that can also build powerful relationships with others. When you align yourself with another brand or business, you say to both of your audiences, “What matters to one of us matters to both of us. Thus you can attract each other’s potential clients. Alignment doesn’t have to take place online. For example, if when you shop at your favorite clothes store, you receive a “percentage off” voucher from a different store, those two stores are being aligned. The implication is that if you like one store, you will also like the other. As famed marketing expert and bestselling author Seth Godin writes, “Alignment isn’t something you say. It’s something you do.” Here are two easy ways to align your brand with another brand: Choose a social cause to openly support: If there is a socia...
Post a Comment
Read more