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Marketing Tips from Experts (2): Give Interviews


As women entrepreneurs in Africa, how can we make sure that new clients and customers come our way? In yesterday’s post, I shared tips from experts on writing blog posts or posting videos. Today, I share advice from Ann Smarty on giving interviews.

Today, I share a tip from Ann Smarty, Founder of MyBlogU, who shares a tried and tested marketing strategy: posting interviews online. To some, it may sound counter-intuitive to interview another expert as part of your marketing strategy, but, says Ann Smarty at Entrepreneur, telling your own story “is one of the easiest, yet most effective ways to create content that spreads because you are no longer alone promoting it.”

Smarty shares her expert tips on using interviews as part of your content marketing in the full article. I recommend that you take a look. Also, remember that interviews are a great way of networking with and supporting other women entrepreneurs. As Pam Golding of Pam Golding Properties says at Lionesses of Africa, “Women have much to gain from networking with other women who are successful in whatever their chosen field.”

--Chimuka Moore
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