Skip to main content

A Beginner's Guide to Social Media for Women Entrepreneurs




Are you a female entrepreneur?  These days, social media marketing is an invaluable and necessary tool for growing and marketing your business.  The world of social media can be a daunting place for those who are just beginning to grow their business.  Here are some tips from women entrepreneurs who have a great online presence:

1) "Social has a powerful way of connecting great minds. Don't be afraid to tell the world why you're one of them. Build your brand." Deanne Lazzaroni, Director of Content Marketing at Zenefits.  (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

2) "When you think of social media in a marketing context, think about how your marketing efforts can create authentic engagement with the audience. Companies need you to do more than help them be present on social networks, so think beyond social media itself to conversations and interaction experiences." Michelle Killebrew, Program Director of Digital Marketing Transformation - Cloud at IBM (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

3) "Do you know where your target audience likes to be on social media? Those are the channels that you should be building up the initial social media presence."-Laurie Wang, Digital Strategist (source: https://women2.com/stories/2017/1/13/top-5-social-media-tips-to-enhance-your-startup-marketing-in-2017)

What are your favorite social media marketing strategies and tips?

Comments

  1. Amazing how simple it can be to communicate with people and have them understand a certain topic, you made my day. SMViews offer high-quality social media services as an buy Instagram follower, Instagram Likes, buy instagram saves worldwide,Twitter followers, Facebook likes, YouTube views ...etc.

    ReplyDelete
  2. For the growth of your business, you should be using the internet Marketing Services. It is highly important that you collaborate only with the highly experienced team so that all your requirements are met. I would like to suggest using SMM and seo consulting services for best results.

    ReplyDelete
  3. Great blog!!!! Thanks for spending time with us.
    Asthprash supports regular elimination.
    www.asthprash.com

    ReplyDelete
  4. Thanks a lot for sharing such a good source with all, i appreciate your efforts taken for the same. I found this worth sharing and must share this with all.




    Dot Net Training in Chennai | Dot Net Training in anna nagar | Dot Net Training in omr | Dot Net Training in porur | Dot Net Training in tambaram | Dot Net Training in velachery


    ReplyDelete

Post a Comment

Popular posts from this blog

Starting a Business in Africa: Tips from Women Entrepreneurs

Africa offers rich opportunities for women entrepreneurs, but your efforts are unlikely to succeed without support, courage, and strong research. In this post, women entrepreneurs who are successfully doing business in Africa offer tips to those who are just starting out. Develop a Plan and Implement with Courage: Njeri Rionge is one of Africa’s most successful women entrepreneurs. The co-founder of numerous multi-million dollar companies, including Wananchi Online , said in an interview with Mfonobong Nsehe at Forbes , “ You need only to believe in yourself, trust your gut feeling and develop a clear plan or strategy. Keep it simple and implement that plan step by step with courage, conviction and love above all.” Ultimately, Rionge says flexibility is important. “Be open minded and flexible to change course when needed, and listen to your customers.” Look for Mentors: Kenyan eco-preneur Lorna Rutto is the founder of EcoPost , a company that is famous for transforming plast...

Comments from Social Media Experts (1): Elyse Meyer and Jackie Johnstone

On reading social media advice from experts in Africa and beyond, I came across Elyse Meyer at Prism Global . She writes that entrepreneurs should focus on relationships first, when it comes to social media, rather than hiding behind their products or services. “Create and nurture mutually beneficial relationships with both your potential customers as well as thought leaders,” writes Meyer. “It's these influencers who can make a significant impact on your social media marketing success. A single retweet or like from a key influencer can put your content in front of hundreds, maybe even thousands of eyes!” Lionesses of Africa offer similar advice on their website , reminding Africa’s women entrepreneurs to converse with others: “Above all, it’s about engaging in a proactive and helpful conversation with your customers through social media, so that their experience with your brand is always a positive one." Naturally, the conversations we might have with ...

Align Your Brand With Others: A Tip for Women Entrepreneurs

“Aligning yourself with a similar type of business can be a powerful way to expand quickly,” writes Karen E. Spaeder at Entrepreneur . Alignment has long been a tried and tested marketing technique that can also build powerful relationships with others. When you align yourself with another brand or business, you say to both of your audiences, “What matters to one of us matters to both of us. Thus you can attract each other’s potential clients. Alignment doesn’t have to take place online. For example, if when you shop at your favorite clothes store, you receive a “percentage off” voucher from a different store, those two stores are being aligned. The implication is that if you like one store, you will also like the other. As famed marketing expert and bestselling author Seth Godin writes, “Alignment isn’t something you say. It’s something you do.” Here are two easy ways to align your brand with another brand: Choose a social cause to openly support: If there is a socia...