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A Beginner's Guide to Social Media for Women Entrepreneurs (2)




Are you a female entrepreneur?  These days, social media marketing is an invaluable and necessary tool for growing and marketing your business.  The world of social media can be a daunting place for those who are just beginning to grow their business.  Here are some more tips from women entrepreneurs who have a great online presence:

1) "Use your social media skills to understand what drives key execs in your business – what are their hot buttons and interests, what are the best ways to engage them? Having these insights will make you more relevant, more effective, and (important to your career) more memorable." Jeannine Rossignol, Vice President of Marketing Services for Large Enterprise Operations of Xerox  (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

2) "Use every avenue you have to stay abreast of what's new and next with social media. Read articles and blogs, follow key influencers and pay attention to both big platforms and new sites like Vine and Instagram as they emerge. Consider how you can best leverage these platforms for your own company." Jennifer Mesenbrink, Manager of eChannels at ComEd. (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

3) "Ask questions, listen, and network. It's important to build a network of people both internally and externally that you can lean on for help and expertise. Be empathetic to the people you're connecting with whether they are friends, coworkers or customers. Honesty and transparency go a long way on social media." Lauren Harper, Senior Manager of Social Marketing at Oracle Marketing Cloud (source: https://www.linkedin.com/pulse/11-career-tips-from-women-who-rock-social-media-marketing-lee-odden/)

What are your favorite social media marketing strategies and tips?

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