On reading social media advice from experts in Africa and beyond, I came across Elyse Meyer at Prism Global. She writes that entrepreneurs should focus on relationships first, when it comes to social media, rather than hiding behind their products or services. “Create and nurture mutually beneficial relationships with both your potential customers as well as thought leaders,” writes Meyer. “It's these influencers who can make a significant impact on your social media marketing success. A single retweet or like from a key influencer can put your content in front of hundreds, maybe even thousands of eyes!”
Lionesses of Africa offer similar advice on
their website, reminding Africa’s women entrepreneurs to converse with
others: “Above all, it’s about engaging in a proactive and helpful conversation
with your customers through social media, so that their experience with your brand
is always a positive one."
Naturally, the conversations we might have with others—be
that on social media or elsewhere—should always be genuine and mutually
enjoyable, rather than pushing a particular product or service. In fact, in
summary, Jackie Johnstone of Entrepreneur says it
perfectly: “To build real, genuine connections, those doing the sharing must be
human.”
--Chimuka Moore
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