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Marketing Tips from Experts (1): Prove Your Worth with Free Online Content


As women entrepreneurs in Africa, how can we continue to ensure that new clients and customers come our way? In the next three posts, I thought I’d share some tips from marketing experts.

It will come as no surprise that a great way to market your product or service is by proving that you’re an expert. Says Glenda McCarthy-Gaspar, president of Proforma SI, “You’ll have a better chance of convincing your audience that you are worth your weight in gold if you showcase your expertise….”

I’ve found that experts often recommend using blog posts and videos to prove their expertise. If you fix cars, then you might provide instructional posts on how to maintain a vehicle. If you’re a baker, then you might share original recipes or advice on techniques. But what should we keep in mind when creating this kind of content in order to prove our expertise? “At the end of the day, you should focus on drafting content that can be called valuable, purposeful, actionable,” Glenda McCarthy-Gaspar writes at the Online Marketing Institute. “You want to provide your audience members with tips and tricks that they can aptly put into use, or put together opinion pieces that help them understand an industry topic in a more meaningful way.” This will establish you as an expert because you are proving your worth. And if you make such content helpful and free, then your target audience is likely to share it with others.

In the same article at the Online Marketing Institute, McCarthy-Gaspar includes a list of the types of content that you can consider when aiming to demonstrate your expertise. You can read it here. 

I am grateful to Glenda McCarthy Gaspar for sharing this valuable advice.

--Chimuka Moore
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