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Marketing Tips from Experts (3): Engage Your Customers and Clients


Rather than simply providing quality products or services, today’s businesses must develop strong and trustworthy brands. As Chizor Malize, CEO of Brandstone Consulting, says in an interview with Raheem Akingbolu at Africa.com, “Smart businesses engage the consumers who, today, want to participate and be a part of building what they wish to consume.” Malize adds that businesses therefore must have a “strong and genuine desire to have a positive position in the hearts and minds of their target consumers.”

Similarly, Leigh Ann Acquisto, Brand Behavior Specialist and Director of Liquorish Ink, explains that today, “brand owners can still craft their stories, but consumers are now demanding to be involved.” If you do nothing else, says Acquisto, “get closer to your customer!” (You can read the full article at SME South Africa.)

Regardless of whether we build our business brands online or offline, we need to make sure that we engage our clients/customers, encouraging them to be part of our brand. Here are a couple of branding articles that share great tips and expertise about how to do this:

How to Engage Your Customers with Sensory Branding

Giving your customers a new level of insight into your business through live video

3 ways to make customers fall in love with your business

I’m grateful to these experts for sharing their advice on how we can meaningfully engage our customers and/or clients today.

--Chimuka Moore
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