Africa offers rich opportunities for women entrepreneurs, but your efforts are unlikely to succeed without support, courage, and strong research. In this post, women entrepreneurs who are successfully doing business in Africa offer tips to those who are just starting out.
Develop a Plan and
Implement with Courage: Njeri Rionge is one of Africa’s most successful
women entrepreneurs. The co-founder of numerous multi-million dollar companies,
including Wananchi Online, said in an
interview with Mfonobong
Nsehe at Forbes, “You need only
to believe in yourself, trust your gut feeling and develop a clear plan or
strategy. Keep it simple and implement that plan step by step with courage,
conviction and love above all.” Ultimately, Rionge says flexibility is
important. “Be open minded and flexible to change course when needed, and
listen to your customers.”
Look for Mentors:
Kenyan eco-preneur Lorna Rutto is the founder of EcoPost, a company that is famous for
transforming plastic waste into durable, environmentally friendly posts. “Women
entrepreneurs should network and look for mentors who will advise, encourage
and help them in setting up the business, and to also provide them with the visibility
that they really need,” says Rutto, at Lionesses of
Africa. “Surrounding ourselves with people who promote our ideas, rather
than killing them, goes a long way.”
Start with What You
Know: As a young graduate, Ivy Appiah started
manufacturing food and beauty products from home. “It is very challenging
when you have to think of an industry where all the big things, such as
warehouses, require so much capital investment,” she said in a 2016
TEDx talk in Accra. But Appiah found she could manufacture yoghurt from her
mother’s kitchen, and was soon supplying restaurants by packaging the product
into packets for children. Today, her company Tiwajo Industry Limited does
business both locally and internationally. “Start with what you know and apply
your ability,” advises Appiah. “Make the whole process simple. And the impact
is so clear.”
Align Your Business
Concept with the Right Market: "Africa has 54 distinct markets," writes
Dr. Harnet Bokrezion, author of 101
Ways to Make Money in Africa, "and you have to be in tune with the
particular market you want to operate in." After you’ve carefully thought out
your business concept, Bokrezion recommends making lists of your target
clients’ characteristics, along with all that your business will need in order
to flourish. “Once you are clear,” explains Bokrezion, “choose a market in
Africa that ticks most boxes for you."
Doing thorough research and setting out with confidence will
stand you in good stead as you prepare to launch your business. Over the coming
days, I’ll be posting further tips from successful women entrepreneurs who do
business in Africa.
--Chimuka Moore
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