It is all too easy to believe that successful women entrepreneurs in Africa have been fortunate from the beginning, when the truth is they have all overcome challenges. In this post, I share tips from three successful female entrepreneurs on some of the biggest mistakes to avoid when growing a business in Africa.
Get capital in
perspective: Ory Okolloh, Director of Investments at Omidyar Network, has founded multiple
successful companies. She told
CNN, “Most entrepreneurs think capital is the biggest problem they have—but
it’s not.” Okolloh recommends that entrepreneurs prioritize their own
understanding of the marketplace and how they can develop a strong position in
it. “You can have all the capital you want,” says Okolloh at CNN, “but if the
market fit and ability to adjust are not present, your startup will likely not
succeed.”
Mistakes can be your
best teachers: For Sheila Afari of Sheila
Afari Public Relations, mistakes are a vital part of entrepreneurship—and
trying to avoid them is problematic. “I spent so much time ‘playing it
safe’ out of fear of not being perfect or not keeping clients happy that
it took me quite a while to learn a lot of the things that have helped my business
grow exponentially,” says Afari at She Leads Africa. Stating
that mistakes have been her best teachers, Afari’s advice is to not be afraid
about making them, even at the outset. “Had I allowed myself to make more
mistakes at an earlier stage,” adds Afari, “I believe my company would
have been where it is now about a year or two ago.”
Don’t quit the skills
you developed in the past: Gina Din-Kariuki was in charge of corporate
communications at Barclays Bank for 14 years before she left to set up Gina Din, a leading independent and
indigenous strategic communications agency in East Africa. Though she had
climbed as high as she could on the corporate ladder in the banking world, she
longed to step out on her own. She advises entrepreneurs who quit their jobs to
not make the mistake of abandoning the skills they have built over the years. “You
can’t have spent 30 years doing something and [then] just leave it,” says
Din-Kariuki on Know
Your Leak (K24TV), adding that such skills are really worthwhile. Advising
entrepreneurs to draw on their previous experiences in management,
organization, logistics, or elsewhere, Din-Kariuki says, “Whatever you’ve been
doing is a real value-add,” reminding us to draw on what we know.
For women entrepreneurs in Africa, there will always be challenges to overcome, but by learning from the continent’s successful women entrepreneurs, you can avoid common pitfalls and step forward with confidence.
For women entrepreneurs in Africa, there will always be challenges to overcome, but by learning from the continent’s successful women entrepreneurs, you can avoid common pitfalls and step forward with confidence.
--Chimuka Moore
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